By: Edward McCarthy
President: Sell By Owner Listings, Inc.
For Sale By Owner: Negotiation
Presenting a beautiful and immaculate home for
sale is not all that is involved in selling your home. Once a potential
buyer has seen your home and is interested, it is now time for the most
difficult (for some) part of the process: the dreaded for sale by owner
negotiation process.
Truthfully, negotiating with a buyer is not all
that different from the everyday for sale by owner negotiations you may
go through with family members and co-workers. It can seem intimidating
in a situation such as this simply because of the high stress level
associated with the sale of your own home.
In the process of for sale by owner negotiation,
emotions can easily destroy a good deal. It is characteristic of people
to walk away if their offer is insulted in any way. It is a deal killer
also if a potential buyer has different plans for your garden that you
worked so hard to cultivate.
A key rule to remember in for sale by owner
negotiation is to establish trust. Avoid responses that may offend the
buyer. It is at times hard to do, especially if you feel insulted such
as if the buyer calls the wallpaper ugly or your favorite rosebush an
eyesore, but if you hope to get a good for sale by owner negotiation in
this deal you must let such things slide by. You must remember to be
truthful in your for sale by owner negotiations as well. If the buyer
notices something wrong such as a water stain on the attic ceiling,
making false and ridiculous excuses will do nothing but damage your
credibility before the for sale by owner negotiations can ever even
begin.
It is important, first of all to make sure the
buyer can qualify for a mortgage loan big enough to cover your asking
price. After this is taken care of, you must remember that the buyer is
not the enemy. You are working with the buyer to achieve a mutually
beneficial result. You must remember to refrain from getting defensive.
If the buyer offers to pay far less than what you are asking, ask
questions to determine how he got to that number.
When you make your counteroffer, be respectful as
you let the buyer know you have considered his position. Be willing to
explain your counteroffer in a way that you would have liked to have
the offer explained to you. You must remember above all else to be
courteous and not to get defensive during any portion of the for sale
by owner negotiation. Everyone is entitled to an opinion, but you are
engaging in a transaction and it must be handled in a professional
manner. Be willing to discuss any property defects and to allow an
inspection of these defects. If after inspection, a price quote is
given to fix the defects, be prepared to lower your asking price by a
portion of the cost to repair.
For sale by owner negotiations can be a harrowing
and intimidating process, but if handled properly, it will be just
another step in the process of selling your home. If the above tips are
followed, things will flow a lot smoother than you might expect and
will produce a happy buyer and a happy seller.
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