By: Edward McCarthy
President: Sell By Owner Listings, Inc.
For Sale By Owner Home Fact Sheet
A fact sheet prepared for your for sale by owner
home will prove to be one of the strongest marketing tools. Fact
sheets, sometimes referred to as home brochures, are usually attached
in a weather case to the For Sale sign in the yard of the home. You can
also place them inside your home to give to buyers. It is a good
practice to pass out fact sheets at open houses and home showings.
Upon seeing a for sale by owner home, buyers
naturally have many questions about the home. How big is it? How many
bedrooms and bathrooms are there? What are the special features of the
home? These are the questions that you answer on your for sale by owner
home fact sheet.
When you prepare a fact sheet for your home for sale by owner, you should include several key pieces of information:
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Total square footage of the home
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Number of bedrooms and bathrooms
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Dimensions of the bedrooms, dining room, living room, and kitchen
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The names of local schools
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Your contact information
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The address of the home
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A color photograph of the home
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Dates and times of future showings
Since school information is subject to change, it
is a good idea to mention this on the for sale by owner home fact
sheet. Place an asterisk (*) next to the heading for school information
and reference the asterisk at the bottom of the fact sheet. Simply say
that school information is subject to change and the government can be
contact for the most up to date information.
Surely, there is more to your home than the size
and number of bedrooms and bathrooms. Did you recently remodel the
kitchen? Add on a patio? These facts are perfect for including in your
for sale by owner home fact sheet. In fact, the fact sheet should
include the facts about your for sale by owner home that make it
saleable.
Don't clutter the page with too much information.
It's unlikely that every single thing about your home is a saleable
fact. Even so, the buyer isn't likely to read the entire fact sheet if
it is filled with too much information. Choose the absolute best
features of your home and use those rather than trying to include
everything that makes the house valuable.
The picture you use on your for sale by owner home
fact sheet is important. If you have already taken a picture for
listing your home in a real estate magazine or other advertising
vehicle, that picture might very well work. Make sure the exterior of
the home is attractive, the lawn is manicured, and there are no
distracting objects in the picture. You might also include pictures of
the inside of the home to give buyers a better view of what you have to
offer.
Your fact sheets will look best on glossy paper.
Although it might be a couple of cents more than some alternatives, it
will present your for sale by owner home in its best. This is exactly
what you need to ensure a successful offer.
Compliment your home for sale by owner
listing with an effective
media ad
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